Have you tried Instagram shopping yet?

Have you tried Instagram shopping yet?

Tuesday 20th October 2020 at 09:08

By Sharlotte


Since the beginning of lock down, the thought on everyone’s mind is how they can make more sales online, due to not being able to attend fairs and open stores. With all of us looking for more ways to be able to reach clients and encourage sales, we’ve recently launched an Instagram Shopping integration service which helps you feature your entire stock list on Instagram and link it back through to your website so visitors can buy online. It’s a win-win for driving up sales.

Read on to find out all about it and how you can use it with your website.

instagram shopping


What is Instagram shopping?

It's a feature that was released by Instagram back in 2018, but has seen a significant rise in users in 2020 due to the lockdown. It essentially turns your Instagram account into a shop front for you. No fuss!  It's super convenient and removes a barrier to sale you could lose if you don't have Instagram shopping. It allows your clients to access items on your website directly, as you share images of your items through your Instagram posts and stories and your clients can click on the item and be taken directly to the item on your website.
 


Why should I use Instagram shopping?

To turn MORE instagram followers into buyers.

Like many of our dealers, if you use Instagram you probably find that you sell items through it. So how could you increase your sales through Instagram and turn more of your followers into buyers?

Instagram Shopping allows you to publish your entire stock on Instagram, and when you post pictures, it allows you to tag your products on Instagram in those pictures.Have a look at the video above or the screenshots below to see what we mean.

Clients can browse through this just like your website and then click on the item and get redirected straight to that page on your website. No middle man, which feeds into the convenience culture we live in today and the fact people want things... like now!

Brands have also reported a big drive in sales and traffic with some reporting more than 1000% increase in traffic and 20% increase in revenue!

Penny Worrall Instagram Shopping

 

penny worrall instagram shopping

 

instagram shopping penny worral antiques web design


How does Instagram shopping work with my website?

Link between Instagram & Facebook

In order to set up your Instagram shop, you'll need to have a product catalogue feed on Facebook. As you may know Instagram was bought by Facebook a few years ago. So even if you only want to advertise on Instagram, or use Instagram shopping, all of this service is managed through Facebook’s systems.

Feed setup service

You’re more than welcome to set up the product catalogue feed on Facebook yourself, however we tend to find that Facebook’s system is rather convoluted, confusing, and generally awkward. So with our Facebook product catalogue feed setup service we will set up the feed on Facebook’s system for you. Please get in touch with us if you'd like more information on and to discuss the setup service.

What does the setup process include?

  • Prepare your website for the facebook product catalogue feed
  • Setting up your feed on Facebook product manager
  • Request approval of your Facebook/Instagram shopping account
  • Send you our “next steps” fact sheet
  • Follow up advice


How much is it?

Setup
There is a one off setup fee of £299+VAT to set up the facebook product catalogue feed for you.

This service is only available to you if you have a website with us, but they start from only £395+VAT.

Monthly
If you’re not already on our LARGE plan you’ll need to upgrade to our LARGE plan which costs £99.99+VAT per month. This would replace the current plan you’re on.
 


Conclusion

Instagram shopping is a fabulous addition to your website, driving sales and traffic which is what we're all ultimately after! So get in touch with us today, and I'll be more than happy to talk you through how we can help you with your online presence and to drive up those sales!


We can help you sell online easily too!


We have been helping antiques, vintage and art dealers sell online easily since 2004, and we can help you too.

If you need a new website for your business, contact us on...

Click here to contact us by email

or call us on

+44 (0)1332 896 731

As well as a hand held service, all our customers receive a copy of our marketing tips book which gives you lots of tips and advice on this on how to succeed online.



Antiques Web Design

By Sharlotte
Tuesday 20th October 2020 at 09:08



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