Why you should send out latest items mailshots

Why you should send out latest items mailshots

Tuesday 10th September 2019 at 08:19

By Olivia

Have you been one to think that Email marketing isn't for you?
And that there's no point sending out your latest items in a mailshot?

Well I'm afraid that isn't true! Email marketing is extremely effective in getting your client base back to your website. So what does that mean; SALES!

In essence it all comes down to engagement with your clients, website traffic which of course we know can lead to sales. It's a win, win right?

Latest items mailshot


Although email marketing is quite a traditional way of marketing, even to this day email marketing is a fantastic tool for engagement as it is a regular interaction with your clients. Sending out regular latest items mailshots or campaigns maintains that contact point and keeps your company on their radar. The more that you're on their radar the more you're likely to be at the forefront of their minds when they come buying Antiques, Art, Vintage or Militaria. 

why you should use email marketing
Above: Geoffrey Stead Antiques

Website Traffic

Of course the aim of the game here is to get more website traffic. It's what we all want ultimately, and sending out your latest items mailshots will do just that - get people back to your website. In sales it’s proven that it’s easier to sell more to an existing customer than it is to get a new one, so sending out your latest items to your contact list will get your items back in front of your existing customers.

Latest items mailshot generating website traffic


Being ahead

Sending out a mailshot with your latest items is a really proactive way of getting people back to your website. Instead of resting on your laurels you're actively sending out a notice saying 'Hey, come and look at this fabulous new stock I have on my website' which will get people interested in whats new, before they might have actually gone onto the website themselves. It keeps you ahead of the game as other dealers may not be utilising this fabulous tool and you'll be first in line to present what's lovely and new on your website. 

why you should use email marketing

Keeping the flow

It's great to keep a consistency with your latest items mailshots too, even if it is just once a month. The contacts on your list will come to expect your email updating them with the latest stock and if you have other dealers, interior designers or decorators who may need to purchase regularly on your mailing list, then it's also a great way to keep your items in front of them! 

How can we help?


We can help you sell more stock using the latest items mailshot facility in our websites...!

... plus it shouldn't take you more than 2 minutes!


Our websites have an integrated email marketing feature, which:-

  • Integrates with MailChimp, Cakemail, iContact and Campaign Monitor
  • Enables you to collect email addresses through your website
  • Allows you to easily merge in all your latest items into a mailshot so you can send one out in TWO MINUTES FLAT. Making it really easy and non time consuming for you to do
  • Each item on the mailshot links back so when it's clicked on, it takes the client to the item on your website
  • Price, picture and description of each latest item is all added automatically

If you'd like more information on how we can help you reach more customers using a website and email marketing, give us a shout and we'll be happy to help!

We can help you sell online easily too!

We have been helping antiques, vintage and art dealers sell online easily since 2004, and we can help you too.

If you need a new website for your business, contact us on...

Click here to contact us by email

or call us on

323 410 1032

As well as a hand held service, all our customers receive a copy of our marketing tips book which gives you lots of tips and advice on this on how to succeed online.

Antiques Web Design

By Olivia
Tuesday 10th September 2019 at 08:19

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